Like Against Modern Football, Original Casuals clothing are against mass consumerism, giving our brand exclusivity and originality. With each of our designs produced to a strictly limited quantity, never to be repeated again, this creates a strong feeling of individuality knowing that we are not selling mass volumes of repetitive prints.
Moreover we have invested a lot of time sourcing the correct materials to reflect this luxury lads brand. Not simply purchasing an off the shelf ‘work wear’ brand and simply sticking a new label on it. We instead have had handmade luxury cotton weaved using the latest technology and dying processes to create a timeless classic garment which is incredibly desirable.
Our passion for our product comes from growing up in a time when travelling hundreds of miles to get a limited piece was the done thing. All to look good and individual on the terraces, streets and clubs on any given Saturday. At original casuals by only producing each design to a limited quantity we are bringing back this exclusivity and distinctive attire of the 80’s casual scene. Creating a Lads brand which is sorely needed in a time of repetitive, bland mass produced clothing.
Are you an Original Casual?